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ben brady

NAZCA

What does it mean to be a city?  I spent this past summer in Madrid studying this question with a studio from the Architectural Association.  We were to re-develop a post-war modernist mega-block in Madrid called AZCA.  Our approach was to analyze city-states, tax havens, cults, slums, and other places that exist outside the norm of what we consider a city.  From there we took a non-architectural approach to determine that a city could be less about the architecture of buildings but more about the image… the end result.  For us, before we could think about developing an architectural approach we had to design an identity, (passports, stamps, commemorative plates, cups, flags, posters, tourism videos, etc.)

P1000334P1000336P1000339the stamp

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One Response

  1. Kyle says:

    Hah! We were just talking about taking on a country as a studio project…

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